COMMISSION: MEXICAN CONGRESS  2018

Construyo en Igualdad (Building in Equality) was commissioned by the Chamber of Deputies, Mexican Congress, this gender equality campaign aimed to highlight and challenge the normalized structures of violence within our society while proposing alternative approaches to build a more equitable and just future for all individuals.

Through a series of strategic interventions in various public spaces—such as restrooms, inside and outside elevators, stairways, and the main plaza—the campaign employed powerful imagery and provocative slogans to encourage reflection on the pervasive nature of gender violence in our daily interactions. These interventions sought to create a space for contemplation, urging the questioning of the power dynamics that perpetuate inequality, while simultaneously offering new ways of relating to one another based on respect and equity.