CERRUCHA is a Mexican feminist ARTivist who lives in Mexico City and whose socially engaged practice is based on the exploration of human behavior and the construction of social and personal identity. Using multiple media to suit her message including photography, video, installation and performance, she creates art experiences that foster engagement, stirring up reaction. Her main interest is to create works that stimulate public dialogue where the audience can become active in cultural production. She aims to develop critical thinking on timely issues such as gender, migration, hybridity, otherness and discrimination among other key societal problems.
Participation and the public space are fundamental elements of her practice; the medium and the message are deeply intertwined in her work. She uses techniques such as subversive advertising with guerrilla wheat paste poster campaigns as seen in her project “IN-VISIBLE”. Dialogic art through public performances such as TAKE TIME presented at the Jean Talon Market (Quebec, CAN) questioning meaningful and superficial interactions between neighbors. Interventions such as MAPPING SKIN DEEP, placing her large-scale audiovisual portraits of refugees and undocumented immigrants within the public sphere, recognizing and celebrating the strength and courage of this community while creating an experience that magnified their voices.
CERRUCHA believes in the power of public art to raise awareness and feels a strong social responsibility to expose issues that are often overlooked by the population. She holds a BFA in Photography by Concordia University. Her Mexican cultural heritage as well as her studies in sociology and industrial design often inspire her work both conceptually and technically.
Exhibitions include Cartografiando la Piel (Mexico, 2015), (UN)Welcome (USA, 2015), Performance Biennial DEFORMES (Chile, 2014), Take Time (Canada, 2013), Festival d´Art Souterrain (Canada, 2014), In-Visible Phase II (Canada, 2012), Festival Les HTMLles 10, Affaires à Risques (Canada, 2012), In-Visible Phase (Mexico, 2012), Art Matters Festival (Canada, 2010), White Rabbit Arts Festival (Canada, 2009), amongst others.
CERRUCHA: this word comes from the latin cer “to be”, cerrucha “a saw” f.; a hand tool that uses art to deconstruct mindframes; toothed blade that subversively talks to your senses: CERRUCHA, present tense of the verb cerruchar – to saw through fixed ideals promoting a critical analysis about our surroundings, an invitation to see yourself in the other.